Many small business owners still believe that Facebook is just for connecting with old friends and not for business. I bet you'd change your mind if you knew that many of your favorite businesses have very active Facebook pages with huge numbers of fans. Here are a few favorites: Target: 906,567 fans, Whole Foods 199,789 fans and Old Navy 417,795 fans.
If you're still not convinced, here's a list of 5 reasons why you need to create your Facebook fan page today...
- Facebook has more than 400 million users. 35 million users update their status every day. 50% of active users log on to Facebook each day. More than 20 millions users become fans of Pages each day.
- Facebook pages are public pages and can be viewed by anyone. Content on your page can be indexed by search engines and your page will show up in organic search results. When I googled our company name, our facebook page showed up on page 1, 2 and 3 of the search results.
- When a facebook user becomes a fan, this information is announced in their news feed for all their friends to see!
- Messages can be sent to all fans with one quick email. A fan page is great way to build a network and database of customers (or potential customers) all with a common interest.
- You can easily link your blog to your fan page. Each time you update your blog the post will be show as a note on the wall of your fan page. This note will then be posted on the news feed of all your fans.
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hi julie. i found your blog in a message from the sage wedding meetup group. your blog is greatly appreciated and i look forward to learning much from you!
ReplyDeletecreating facebook fan pages for wedding vendors is a great idea! how does the vendor/small business owner invite people (who are not facebook friends on personal pages) to the fan pages other than creating a facebook ad? thanks!
Hi Anastasia, Thanks for your question. There are a few ways to do this. You can use your email account to email the link to people you know who may want to become a fan (past customers, prospects who are not yet customers, friends, other wedding professionals). There is also a function within your fan page to email the link to anyone who's email address you have. You should add a link to your fan page in the signature area of your email so it goes out each time you send an email. Add a link or button to your blog and website.
ReplyDeleteFacebook ads are a great idea and can be highly targeted to your specific audience - and I'll cover this in a future blog post along with google adwords.
Hope this helps and please let me know if you need help with anything else.
Thanks for helping and for the great suggestions!
ReplyDelete