Your sales and marketing effort is crucial to your year round success! Many small business owners (wedding professionals especially) stop marketing during their peak season as they're busy taking care of their customers. They work at marketing and promoting themselves during the slow season (usually the winter) - which brings in business for the peak season (usually the summer). Ever wonder what would happen if the marketing effort continued all year long? Our experience shows that time spent marketing even when you're busy is time well spent!
Here are some quick tips to help you work ON your business not IN your business. You'll soon see the results as bookings will start to come in all year long...
- Commit to Dedicating some time to marketing EVERY DAY.
- Create an action plan for the upcoming week and stick to it. If you know you're going to be slow on Tuesday, use this time to work on marketing and advertising your business.
- Delegate work to others so you can free up time to work on marketing. If you are a "one man show" try enlisting an intern or apprentice to help out. Students at the local junior college are often eager for work experience and may jump at the chance to work with you in return for learning your business. High school students, nieces and nephews and older children also make great interns and may be glad of some summer work.
- Look into finding other sources of business. Weddings may be your main focus but graduations, first communions, bar/bat mitzvahs, sports events, funerals, school functions, birthday parties, musical and dance performances are all great sources of off-season business.
- Don't give up! This is the key to being successful. You may not see immediate results but after a few weeks of soliciting you will start to see more opportunities for year round business.
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Julie, you're right it is hard to stay on top of marketing when you're busy delighting clients!
ReplyDeleteI agree that carving out part of your work day, every day, will help. What really makes a huge difference for me is having an accountability partner. We talk every two weeks to make sure we're staying on track and for encouragement. She really inspires me to get stuff done and my business is growing because of her!
Well put. This post touches base on the power of duplication. If you're too busy to grow your business, you'll never grow!
ReplyDeleteThanks for the tips!